About
A hybrid practice, one voice.
I work across digital marketing, content, email and design — often on the same project. The mix is the point: fewer handoffs, tighter ideas, work that feels made by one person because it is.
Portrait
Elena Moreau
Digital marketing · content · design
I'm a digital marketing specialist with a creative background — I write, shoot, design and build, and I use all of it to help e-commerce brands turn products into stories people want to watch, open, and share.
Most of my work lives at the intersection of video content, email marketing and visual design. I'm happiest on small, focused teams where ideas don't get diluted between briefs and the person writing the subject line also knows what the product page looks like.
I'm honest about what I do and don't do: I'm not a paid media specialist, and I don't claim numbers I can't stand behind. What I bring is craft — the ability to turn a product, a brand, or an idea into content that actually feels made.
How I work
Three things I don't negotiate on.
01
Content first, always.
Every decision starts with the thing a viewer will actually stop for — then the funnel, flow or system gets built around it.
02
Design is part of marketing.
Type, layout and pacing carry as much weight as the copy. I make the two inseparable so the work doesn't fall apart between hands.
03
Built to be handed off.
Whatever I ship — a video format, a welcome flow, an identity kit — comes with a system simple enough for an in-house team to run with.
Path
A short sketch.
- NowDigital marketing & content specialistFreelance / open to roles
- RecentContent + email leadE-commerce & lifestyle brands
- EarlierVisual designer → marketing generalistIndependent practice
Full résumé and references available on request — or via the contact page.
Toolkit
What I actually use.
Tools change. The work doesn't. I pick platforms that get out of the way of the thinking.